Foto: Dedoc
A RedeTV! vai tomar uma atitude arriscada em termos de audiência para tentar melhorar a relação com o mercado publicitário. No domingo (12), a emissora vai exibir o primeiro debate com candidatos à Presidência. O encontro político tomará o lugar do programa de maior audiência da casa, o “Pânico na TV”. O humorístico foi deslocado para às 22h30 e deve encerrar as transmissões meia noite.
As informações da coluna “Outro Canal”, da “Folha de S. Paulo”, mostram que o humorístico possui um dos ibopes mais alto do canal que costuma frequentar postos baixos no ranking da TV aberta. A proposta de trocar o programa pelo debate faz parte do projeto de “qualificação” da emissora.
Realizado em parceria com o jornal “Folha de S. Paulo”, o encontro com os candidatos acontece às 20h e terá cinco blocos com perguntas de jornalistas e entre os políticos.
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Tags: debate, Pânico na TV, Rede TV!
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